The world's largest mobile phone maker Nokia's hometown ---- Finland, mobile phone penetration has been compared with the famous sauna. Stroll the streets of Helsinki, Finland; you can even see the hands of many children are holding cell phone accessories. Survey, more than half of Finns have a mobile phone penetration rate of 58%, ranking first in the world. This does not mean the market is already saturated, Nokia CEO Jorma - Mr. Ollila predicted: the next five years, the Finnish mobile phone ownership will reach 100%.
And only 20 years ago, Nokia is only a production shoes, tires, paper and electronics group. It is relying on the accurate prediction of future trends and grasp, it was made more than 30% per year growth rate, step by step become a world leader in mobile communications business trend of the high-tech star.
Nokia was founded in 1865, 100 miles north of Helsinki, an industrial town. The company produced at different times from the paper, the property, to the rubber, machinery, almost all cable products, as well as many Finns still the name of Nokia cotton and rubber boots to wear childhood linked.
From the 500 million people in a small country in the Nordic forest industry companies is how to become the world's three major communications equipment manufacturers, one of the multinational corporations it? Nokia believes that: The secret of success is to always grasp the market trends, timely adjustment of corporate development strategy, to seize the opportunity to decisively change, always one step ahead.
Nokia's market segmentation strategy it first broke the release of a new product every two years, industry rules, and replaced by an average of more than a month there is a new species come out. It is a series of cell phone accessories in optimizing the basic functionality, small and focused innovation, one after another to fill a market gap. Nokia 5110 as it entered the Chinese market by young people. They focus on practical and quality, the pursuit of fashion and personality, but they are not too much money in their pockets, so do not ask for more business functions. In response to this consumer group Nokia introduced the innovative "Xpress" color display, and developed a corresponding low-cost strategy. To take, Nokia take the lead in the market, and set off a wave of mobile phone sales.
Nokia is not only good at finding the combination of technology and current market point, when its market-leading technology, it can create the market, lead the market changes to its technology, which open up new growth. Such as the revolutionary birth of the Nokia 7110 media phone, it is to millions of Internet users and cell phone accessories users into the media did not exist before those phone users. Why Nokia believes this change will be a success? This is because it already provides an insight into this new technology will give users a great use value and value-added services. Why is it important as mobile communications? Because it can give us the freedom to communicate, which is its value?
"The future is 'wireless', people need from a variety of line entanglement freed, to achieve true mobile communications, which will give people in the mobile environment with unprecedented freedom and convenience."