Branding Articles

The topic in question at the meeting was the lunch of a fashion brand in a completely new geography. The brand is an unknown commodity in that market and we thought the best way to introduce it was to bring in a sense of local culture whilst pushing forth the international aura and chutzpah.  > Read More..

Brand positioning refers to the position your brand occupies in the target market. The position could refer to several dimensions like economic position or geographic placement. The article explores the concept of brand positioning with respect to the market and to the competition.  > Read More..

New age Dubai based brand marketing consultancy Ideas Strategy Design Global (ISD Global) has created an additional vertical concept within its fold aimed purely at offering Sonic Branding services to brands seeking to stand out from the hustle and bustle. > Read More..

KAIR stands for high quality international fashion at a value that is incredible. The brand's objective is to offer the very finest and the most contemporary of clothing to cater to a very dynamic audience known historically to be the most difficult to satisfy.  > Read More..

Hiring the services of a brand consultancy will help you to convey the image and mission statement of your organization effectively. Enhancing your organization’s name recognition can just be a tiny part of the entire branding magic, though a very crucial one. So what steps can you take to increase name recognition of your business?  > Read More..

Amidst the ever increasing din and punch of wanting to connect, express and impress over SM networks. The more prolific a person is on the Social Media networks, the less proficient (or so it seems) they seem to be in the real social world. > Read More..

The problem with the relatively new market of mobile games has been the limitations of the mobile devices but are we beginning to see those restrictions ease? > Read More..